uLektz Academy

Learning Path

Non-Linear: Random Order

About the Course

Course Overview: This online course on Content Writing and Digital Marketing offers comprehensive insights into crafting compelling content and leveraging digital platforms for effective marketing strategies. Participants will delve into various facets of content creation, optimization, and distribution across diverse digital channels. The course covers essential principles and practical techniques essential for successful content marketing campaigns within the digital landscape.

Course Outcome:

. Mastering compelling storytelling techniques for diverse digital platforms.
. Developing strategic content plans aligned with specific marketing objectives
. Crafting engaging content optimized for various digital channels.
. Implementing effective SEO practices to enhance content visibility and reach.
. Analyzing metrics to evaluate content performance and refine strategies.

Course Study Materials

Module 1 : INTRODUCTION TO CONTENT WRITING AND DIGITAL MARKETING

1.1What is content writing?
1.2 The importance of content marketing
1.3 The different types of digital marketing channels
1.4 Setting goals for your content marketing efforts
INTRODUCTION TO CONTENT WRITING AND DIGITAL MARKETING - Assessment 10 Questions

Module 2 : CONTENT WRITING FUNDAMENTALS

2.1 The basics of grammar and punctuation
2.2 How to write clear and concise copy
2.3 How to structure your content for maximum impact
2.4 How to use storytelling to engage your audience
CONTENT WRITING FUNDAMENTALS - Assessment 10 Questions

Module 3 : SEARCH ENGINE OPTIMIZATION (SEO)

3.1 What is SEO and why is it important?
3.2 Keyword research and on-page optimization
3.3 Technical SEO and off-page optimization
3.4 Tracking your SEO performance
SEARCH ENGINE OPTIMIZATION (SEO) - Assessment 10 Questions

Module 4 : SOCIAL MEDIA MARKETING

4.1 Creating social media profiles
4.2 Developing a social media content strategy
4.3 Engaging with your audience on social media
4.4 Measuring your social media ROI
SOCIAL MEDIA MARKETING - Assessment 10 Questions

Module 5: CONTENT MARKETING STRATEGY

5.1 Creating a content marketing persona
5.2 Developing a content calendar
5.3 Promoting your content on social media and other channels
5.4 Measuring the success of your content marketing campaign
CONTENT MARKETING STRATEGY - Assessment 5 Questions

Final Assesement

Final Assesement 20 Questions

The certificate issued for the Course will have the student's Name, Photograph, Course Title, Certificate number, Date of course completion and the name(s) and logo(s) of the Certifying Bodies. Only the e-certificate will be made available. No Hard copies. The certificates issued by uLektz Learning Solutions Pvt. Ltd. can be e-verifiable at www.ulektzskills.com/verify.

Students are required to take online assessments with eProctoring.
Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications