uLektz Academy

Learning Path

Non-Linear: Random Order

About the Course

This course is based on the syllabus prescribed for Engineering and Polytechnic students.

This course provides an in-depth exploration of digital marketing strategies tailored specifically for engineering professionals. In today's highly competitive landscape, effective digital marketing is essential for engineers to enhance their visibility, communicate their expertise, and drive business growth. This course is designed to equip engineering students or professionals with the knowledge and skills required to navigate the digital realm effectively.Participants will gain valuable insights and skills necessary to develop and execute successful digital marketing campaigns specifically designed for engineering products, services, or businesses.

Course Objectives:

• The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. • It also focuses on how digital marketing can be utilized by organizations and how • its effectiveness can be measured.

Course Study Materials

Module 1 : Introduction to Online Market

1.1 Online Market space
1.2 Digital Marketing Strategy
1.3 Components
1.4 Opportunities for building Brand Website
1.5 Planning and Creation
1.6 Content Marketing
Introduction to Online Market - Assessment 10 Questions

Module 2 : Search Engine Optimisation

2.1 Search Engine optimisation
2.2 Keyword Strategy
2.3 SEO Strategy
2.4 SEO success factors
2.5 On-Page Techniques
2.6 Off-Page Techniques
2.7 Search Engine Marketing
2.8 How Search Engine works
2.9 SEM components
2.10 PPC advertising
2.11 Display Advertisement
Search Engine Optimisation - Assessment 10 Questions

Module 3 : E-Mail Marketing

3.1 EMail Marketing
3.2 Types of EMail Marketing
3.3 Email Automation
3.4 Lead Generation
3.5 Integrating Email with Social Media and Mobile
3.6 Measuring and maximizing email campaign effectiveness
3.7 Mobile Marketing
3.8 Mobile Inventory/channels
E-Mail Marketing - Assessment 10 Questions

Module 4 : Social Media Marketing

4.1 Social Media Marketing
4.2 Social Media Channels
4.3 Leveraging Social media for brand conversations and buzz
4.4 Engagement Marketing
4.5 Building Customer relationships
4.6 Creating Loyalty drivers
4.7 Influencer Marketing
SOCIAL MEDIA MARKETING - Assessment 10 Questions

Module 5 : Digital Transformation

5.1 Digital Transformation & Channel Attribution
5.2 AnalyticsAd
5.3 Changing your strategy based on analysis
5.4 Recent trends in Digital marketing
Digital Transformation - Assessment 10 Questions

Final Assesement

Final Assesement 20 Questions

The certificate issued for the Course will have the student's Name, Photograph, Course Title, Certificate number, Date of course completion and the name(s) and logo(s) of the Certifying Bodies. Only the e-certificate will be made available. No Hard copies. The certificates issued by uLektz Learning Solutions Pvt. Ltd. can be e-verifiable at www.ulektzskills.com/verify.

Students are required to take online assessments with eProctoring.
Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications