Search engines catalogue the Internet to help connect searchers with exactly what they're looking for. That makes them a great marketing tool. This video covers: *a brief history of search engines *how search engines changed business *why search is a good place to start.

Search engines examine all the pages on the World Wide Web, categorise them and put them into a logical order when you search for something. Understanding how this works can help your business. This video will cover: *how search engines find web pages *what they do with the web pages they find *how they decide what to show on search results pages.

If you want to make sure your website turns up in more search engine results, stay tuned for this video, which includes: *how search engines understand what's on a web page *which parts of a web page help search engines do this *how to make your web pages more visible to search engines.

When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This video covers the content found in the organic results. You'll learn: *what organic results are *what search engine optimisation (SEO) is *how good website content affects the organic search results.

When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This results page is organised into different sections; this video covers the adverts. You'll learn: *a bit about advertising on search engines *why advertising on search engines is so effective *how advertisers compete for an opportunity to show ads on the search results page.

When it comes to your website, the more information you have, the better. In this video you'll learn: *what Search Console is, and how it can help *some of its useful features *how to set it up.