uLektz Academy

Learning Path

Non-Linear: Random Order

About the Course

Course Overview: In today's digital landscape, social media has become an indispensable tool for businesses and individuals alike. This comprehensive online course is designed to equip you with the skills and strategies needed to effectively manage social media platforms for various purposes, whether for business growth, personal branding, or community engagement.

Course Outcome: By the end of this course, you will gain a comprehensive understanding of social media management strategies and tactics. You'll be equipped to develop and execute successful social media campaigns, measure their impact, and cultivate a thriving online presence.

Course Objectives:

Upon successful completion of this course, you will be able to:

· Understand the social media landscape and identify the most relevant platforms for their target audience.
· Develop a strategic social media plan aligned with business goals and objectives.
· Create engaging and effective social media content that resonates with target audiences.
· Use social media analytics tools to measure the performance of social media campaigns.
· Manage and respond to social media interactions, including comments, messages, and reviews.
· Handle social media crises and protect brand reputation.

Course Study Materials

Module 1: Introduction to Social Media Management

1.1 Introduction
1.2 Understanding the different types of social media platforms
1.3 Identifying Social Media Goals and Objectives
Introduction to Social Media Management - Assessment 10 Questions

Module 2: Social Media Strategy Development

2.1 Introduction
2.2 Defining target audience persons
2.3 Creating a social media content calendar
2.4 Establishing social media metrics and KPIs
Social Media Strategy Development - Assessment 10 Questions

Module 3 : Social Media Content Creation and Management

3.1 Introduction
3.2 Creating Engaging Visual Content
3.3 Using Social Media Scheduling Tool
3.4 Managing Social Media Communities
Social Media Content Creation and Management - Assessment 15 Questions

Module 4: SOCIAL MEDIA ANALYTICS AND MEASUREMENTS

4.1 DESCRIPTION
4.2 MEASURING SOCIAL MEDIA ENGAGEMENTS
4.3 TRACKING SOCIAL MEDIA ROI
4.4 ANALYSING SOCIAL MEDIA TRENDS AND INSIGHTS
SOCIAL MEDIA ANALYTICS AND MEASUREMENTS - Assessment 10 Questions

Module 5: Social media crisis management

5.1 What is Social media crisis management?
5.2 Developing a social media crisis management plan
5.3 Responding to negative comments and reviews
5.4 Protecting brand reputation
Social media crisis management - Assessment 10 Questions

Final Assesement

Final Assesement 20 Questions

The certificate issued for the Course will have the student's Name, Photograph, Course Title, Certificate number, Date of course completion and the name(s) and logo(s) of the Certifying Bodies. Only the e-certificate will be made available. No Hard copies. The certificates issued by uLektz Learning Solutions Pvt. Ltd. can be e-verifiable at www.ulektzskills.com/verify.

Students are required to take online assessments with eProctoring.
Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications